Website Redesign, Development & Ongoing SEO

Project Overview:

ASC Finance is a leading UK commercial finance broker with a strong reputation, extensive expertise and a vast library of content — but their existing website wasn’t fully reflecting the strength of the brand or making it easy for users to navigate, trust, and take action.

We pitched to redesign and develop a new website that would better represent who they are today — while also supporting future growth through improved SEO, usability and content structure.

The Brief:

ASC needed a website that would:

Clearly reflect their brand and expertise
Be easy to navigate for multiple audiences
Build trust quickly through proof, content and positioning
Increase visibility, traffic and enquiries
Work for end users, introducers and franchisees
Be simple for their team to manage and update via CMS

Our Approach:

This wasn’t just a visual redesign — it was a full rethink of how the website works as a business tool.

1. Platform & Performance
We recommended moving hosting to Krystal, the UK’s largest independent hosting provider. Beyond performance and reliability, their commitment to 100% renewable energy aligned with ASC’s broader values.

2. Navigation & User Journey
We simplified and clarified the structure of the site to help users find what they need quickly — whether they are:

A business looking for funding
An introducer exploring partnership opportunities
A potential Local Expert

We renamed key sections (e.g. Find a Director → Find Your Local Expert) and introduced a visual, location-based approach to make the experience more intuitive.

3. Unlocking a Content Goldmine
ASC had over 450 blogs — an incredible asset, but difficult to access.

We created a Knowledge Hub with smart filters, transforming scattered content into a powerful, searchable resource that supports both SEO and user experience.

4. Case Studies That Actually Work
With over 113 case studies, we built a structured system with filtering (by industry, finance type and more), allowing users to quickly find relevant examples — reinforcing credibility and building trust.

5. SEO from the Ground Up
We overhauled SEO across the entire site:

Clear page structures
Improved metadata and keyword targeting
Internal linking strategy
Content hierarchy aligned with search intent

The goal wasn’t just visibility — it was attracting the right audience and turning traffic into enquiries.

6. Content & Brand Consistency
We ensured that messaging, structure and visual presentation all worked together — reinforcing ASC’s positioning as a trusted, expert guide in commercial finance.

7. Photography
We carried out a professional headshot shoot for the Cornwall office, ensuring the team is represented consistently and professionally across the site — adding a human layer to the brand.